1987

With the success of her shoe store, SIRENA took the next monumental step of establishing an officially registered company in 1987, together with her soulmate. At the tiny office nestled in the vibrant heart of Bangkok's Charoenrat District, the epicenter for Thailand's illustrious footwear industry, two passionate souls worked tirelessly to turn their dreams into reality.

1989

In an era preceding the widespread adoption of the internet and emails, SIRENA ventured forth on an extraordinary quest. With her new company established, she sat down and spent hours and hours diligently penning thousands of letters to potential customers across the globe. It wasn't until 1989, amidst anticipation, that the first overseas order found its way to her mailbox, and the wheels of destiny truly began to turn.

With streams of orders now coming her way, SIRENA wondered how she could provide her clients with the best of the best products. Driven by this unwavering commitment to excellence, she took a pivotal leap forward and opened her very own factory— a place where like-minded artisans could pour their hearts and souls into creating the most beautiful handmade shoes. Despite being the largest bridal shoes factory in Thailand, there was only one shoemaker in the factory when our story began!

1990

In 1990, we became the first Thai company to participate in the most distinguished footwear industry exhibition in Italy, and continue to do so bi-annually until this day.

1995

With SIRENA’s passion for delivering the finest handmade shoes, coupled with her impeccable eye for fashion, our shoes became widely popular among clients all over the world, and the business flourished. Throughout the years, we have exported our beloved creations to more than 70 countries across the globe.

1996

In 1996, our factory commenced the production of bridal shoes and exported them to the United Kingdom, where they instantly won the hearts of many British brides. Our meticulously handcrafted shoes went on to capture the attention of the esteemed British Wedding Award, who bestowed upon our clients the title of "The Best Bridal Shoes" for many consecutive years.

2001

In the remarkable year of 2001, the stars aligned, and SIRENA's extraordinary aspirations blossomed into a vibrant reality. Harnessing her wealth of experience in the art of shoemaking and her lifelong passion for beautiful shoes, she founded her eponymous bridal shoe brand, providing Thai brides-to-be with the opportunity to find their own one true pair.

That same year marked another milestone as her bridal shoe collection graced the shelves of a renowned department store.

2011

A glorious chapter in our journey unfolded when our handmade shoes were selected for the flower girls at the Royal Wedding between Prince William and the Princess of Wales. Our hearts brimmed with pride when we realised that the skills of our Thai shoemakers are acknowledged by members of the British Royal family.

2014

SIRENA, in partnership with the Department of International Trade Promotion (DITP), represented Thailand in the esteemed Milan Fashion Week on numerous occasions, but our first ever participation was in 2014. We love the vibrant spirit of the event and were proud to receive the amazing chance to grace Milan Fashion Week’s runway in 2019.

2015

SIRENA was invited by Swarovski to showcase our own collection of bridal shoes adorned with dazzling Swarovski crystals at the “Swarovski Sparkling Couture” event in Dubai.

2016 - 2018

We were overjoyed to be the winner of the prestigious WE Magazine's 'The Best Elegant Bridal Shoes' award for consecutive years.

2018

In response to the resounding demands of our lovely customers, SIRENA joyfully unveiled SIRENA Fashion in 2018, our line of fashion-forward footwear, bringing SIRENA's distinguished comfort and style into your everyday journey. The collection is complemented by our delightful assortment of shoe accessories that would magically transform your most cherished pair of shoes into a versatile companion, ready to accompany you on all kinds of adventures

2019

Amongst the countless tales we treasure, this might be one of our favorites to tell. Our journey led us to meet Julie Felton, the holder of the Guinness World Records title for the lady with the largest feet. For the longest time, Ms. Julie had struggled to find shoes that fit her unique-sized feet, often resorting to wearing men's shoes in her daily life. But when she was ready to tie the knot in 2019, it became her lovely future husband's resolution to find her the most perfect bridal shoes. And that's where our expert shoemakers came in and wove their magic, crafting a pair of bridal shoes that Julie described as "the most beautiful pair of shoes I've ever owned." This truly emotional experience gave us one of our most cherished memories, reminding us of the reason why we do what we do—to make every bride's dreams come true.

2022

We are elated to be the recipient of the "The Best Bridal Shoes" award from the renowned Praew Magazine in 2022. The recognition serves as fuel for our desire to strive for perfection within our craft and transcend our own artistic boundaries.